Welcome to The Pragmatique
Where Passion Meets Strategy and Service Meets Purpose.
Providing customized services to help you drive retention, growth and profitability.
What to Expect
Collaboration
Working together with open communication at every step is key to getting things done right, done quicky and done in a way that feels like it's your plan, not someone else's. By leveraging the expertise you have in your space and my experience as an extension of your team, we'll be able to plan, adjust and work together seamlessly. Together we'll do awesome things.
Practical Plans
All teams have constraints, challenges and everyday realities. Let's identify them, embrace them and challenge some of them. I'll work with you to outline projects and plans that fit your strategic focus, timeframe and budget. But don't worry - practical doesn't have to be boring!
Appetite for Action
One of my first questions to clients is "What decisions are you trying to make?" or "What goals are you trying to reach?" We start with the end in mind, and create a plan to get you there. And if those things aren't clear, we'll define them together as the first step.
Service Areas
Market Research & Insights
Innovation & New Product Development
Market Research & Insights
Expertly crafted market research doesn't need to break the budget or take half a year, but it does need to provide you with data to make decisions. From setting up a VOC program to testing your latest product concepts, at The Pragmatique it's not just about asking, it's about ensuring you can ACT on what you learn.
Sales & Marketing Optimization
Innovation & New Product Development
Market Research & Insights
Marketing & sales teams are getting smaller while the demands are getting bigger. Whether you need help to segment your audience, set prospecting targets, revamp your product positioning, or reimagine campaigns, we'll work together to build and execute on plans that work to meet your growth goals.
Innovation & New Product Development
Innovation & New Product Development
Innovation & New Product Development
There are ideas, and then there are good & profitable ideas - getting the latter to market can be a major challenge! Whether it's an end-to-end process build out or help along the way with a single new product, striking the balance between user needs, business needs and enabling technology is the key to success.
Market & Geographic Expansion
Innovation & New Product Development
Innovation & New Product Development
Finding new markets to expand into lives at the core of organic and acquisition-based growth, but finding the time to map, size and plan GTM is a challenge. Together we'll identify, assess and prioritize opportunities, discuss what it will take to compete and win, and create the plans to fuel your future.
Featured programs
Customer VOC/Interview Training
More and more marketing and product management teams are being tasked with customer VOC or prospect interviews, but they aren't getting what they want for the effort.
In a customized training session, I'll show you and your team of interviewers how to plan, provide tips for getting interviewees to open up, share common pitfalls to avoid, and provide resources for documenting and sharing your learnings.
POSM Workshops
Are your Product, Operations, Sales and Marketing efforts all ready for launch? Are sales sluggish and you're not sure why?
Using my unique POSM framework and engaging facilitation, we'll pull in your cross-functional teams to uncover the risks and issues holding you back from launching, delighting customers and/or optimal efficiency. With all the cards on the table, we'll work out a plan to get you rowing and growing in the right direction.